SOCIAL ENGINEER

Long before the digital age, Andy Warhol envisioned a world where technology, celebrity and popular culture would become inseparable. Embracing emerging technologies, from mass-production techniques and experimental film to early computer-generated art, Warhol challenged traditional ideas of creativity and transformed how we perceive images, identity and fame. His famous prediction, ‘In the future, everyone will be world-famous for 15 minutes,’ anticipated the age of social media, where anyone can become a global sensation overnight. Warhol didn't just predict the future; he helped shape the visual culture and creative thinking that would define our relationship with technology in the digital age.